Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press
Shopping habits have changed over the last few years. If you've been reading our blog at all in the last year you know that it starts with solid content strategy. No longer do people like visiting a retail store and checking out the goods that they want to purchase. How do we build web places that actually meet human needs? I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. But what does that really mean? While a lot of it is fresh, parts of it also feel a little like a greatest hits mashup of Mobile First and The Elements of Content Strategy, with a bit of Responsive Web Design thrown in. Pro-Active Reputation Management Featured Content. There's only one little flaw: our content is stuck in the past. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? We all want a web that's more flexible, future-friendly, and ready for unknowns. Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content.